Polar Bears and Flight
Your flight has an impact. Plane Stupid’s new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.
You will probably find it either daring or tasteless depending on which side of the green line you stand. The fact is that flying imposes negative externalities on the environment. If this video’s primary objective is to stimulate discussion on the problem it is a hit. However, the group that came up with it seems to be looking at the wrong solution - they want to limit commercial flying in order to reduce its impact on nature. This could hardly work. A much better way to tackle the issue is to invest heavily in research and implementation of better flight technologies that would increase efficiency and reduce emissions.
